KFC is already preparing for the possible anti-chicken backlash if the avian flu spreads. I wonder if this is already having an effect on the results of its parent company, Yum Brands (which has the lovely ticker symbol YUM). The company does estimate that sales could drop as much as 20 percent due to the negative publicity. I have a feeling that it may even be more, judging from what happened to McDonalds' sales in Europe during the mad cow scare. KFC has quite a presence in Asia and Europe. I don't even want to think what would happen if the bird flu showed up in the U.S., where we eat $50 billion worth of chicken every year. Let's not even mention how much grease that would include...
AdAge: KFC PREPARES BIRD-FLU FEAR PLAN
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