Sunday, March 05, 2006

Long Live AT&T II

So the deal is official. AT&T will pay $67 billion for BellSouth to become the undisputed king of telecoms in the United States.

Here's an interesting tidbit. AT&T, former SBC, will now hold all of Cingular. In 2004, Cingular gobbled up AT&T Wireless and got rid of that brand. Now Cingular will disappear in favor of... AT&T. So we have two companies that bought AT&T brands and now will proudly carry the name of their acquisitions.

The combined company will bring together 4 of the 7 Baby Bells that were stripped from the original AT&T back in 1984. (See Timeline)

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