Tuesday, December 06, 2005

Don't Be Chicken and Pray

So Tyson Foods, one of the world's biggest producers of chicken and other meat products, is launching a "faith-friendly" marketing campaign that will include free downloadable prayer booklets on its web site. I don't know about you, but I get a bad feeling in my stomach when I see religion and adverting mixed like this. Prayer, I figure, should be very personal and should not be coming off a corporate web site. That chicken will be fine without it.

On the other hand, I'm afraid, this is just the beginning of many campaigns targeted at religious Americans, whose lives do seem to be more and more faith-centric, especially in some parts of the country. It was inevitable for some marketing geniuses to notice the trend. Will Tyson sponsor the next showing of The Passion of the Christ at the grocery store near you?

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